about.
For over 3 years, my primary goal was to create visually appealing and on-brand designs that communicated messages, updates, and promotions to the target audience. My contribution to the Bowers & Wilkins (Masimo Consumer) project involved working on three key digital design activities: newsletter design, affiliate ads, and webpage design for external partnership announcements.
Newsletter Design
I collaborated with the team to create engaging and informative newsletters for Bowers & Wilkins. While using pre-designed templates as a starting point, my responsibility was to populate the templates with relevant images, edit and format the copy, and ensure that the design adhered to the brand's visual guidelines.
Web Design
As part of the project, I was involved in creating a dedicated webpage to announce a partnership between Bowers & Wilkins and Aston Martin. My task was to incorporate compelling visuals, edit the content for clarity and coherence, and ensure that the design elements aligned with Bowers & Wilkins' established brand identity.
testimonial.
Linda Truong
Masimo Consumer - Lead Designer
